March 2020 1
800.443.9441
|
solutions@blackbaud.com
|
www.blackbaud.com
Blackbaud Advanced Wealth Insight Solution is designed to
help schools improve prospect research by giving them tools
to better understand and segment their constituents and
potential donors. Blackbaud's analytics platforms enhance
client giving data with national giving data and hundreds of
wealth and demographic attributes to segment customers
based on affluence and capacity to give. With Blackbaud
Advanced Wealth Insight Solution, fundraising consultants and
training go beyond the data and the numbers to ensure that
the insight is applied correctly and that schools have all the
knowledge and support needed to optimize their investment.
Deliverables
✓ Complete wealth profiles up
to 5,000 donors
✓ Liquid assets and donor
behavior categories for
strategic segmentation
✓ Prospect research database
to screen and house wealth
and philanthropic giving
data
✓ Implementation and
consulting support
✓ Full integration with
Blackbaud Raiser's Edge®
To expand their reach, schools need the ability to successfully identify the
right donors: those not only with the financial means to give, but also with
the likelihood to give. Blackbaud's data assets and analytics framework
provide schools with a holistic view of each supporter, expanding beyond
the historical relationships and taking into account not only
their philanthropic tendencies, but also other factors such as life stage,
liquidity, and capacity. The end result is a segmented supporter base;
recommended treatment for each constituent; well-armed and more
confident prospect researchers; and ultimately, a far more effective and
efficient fundraising program.
Blackbaud Advanced
Wealth Insight Solution
for K–12 Private Schools
