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Archbishop Moeller High School Customer Story

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© March 2016 | 11046 T 800.443.9441 E solutions@blackbaud.com W k12.blackbaud.com CUSTOMER STORY: Archbishop Moeller High School A Catholic high school migrates from using Admissions Office ™ in Education Edge ™ to onBoard ® , Blackbaud's enrollment management system. Heading into the 2015 admission season, Archbishop Moeller High School, a private Catholic all-male high school in Cincinnati, knew it needed to upgrade the admission experience for families. By migrating from Education Edge's Admissions Office to onBoard, it succeeded and surpassed the previous year's admission numbers. Discover how Charlie Lytle, director of admissions and enrollment management, prepared his office for the migration plan, shifted the school's admission strategy, and surpassed its registration goals! The ability to personalize the admission experience for prospective families fit right into our brand strength; welcoming, family, supportive, caring. With onBoard, we were able to personalize every electronic communication we sent out." —Charlie Lytle, Director of Admissions & Enrollment Management, Archbishop Moeller High School HOW DID YOU SHIFT YOUR OVERALL ADMISSION STRATEGY USING ONBOARD? "In the past, we would get a list of students in the eighth grade from the Archdioceses and our summer camp database, and this would be our candidate funnel. With this database, we would send out postcards, emails, and letters to over 1,800 prospective students. With onBoard, we could change our strategy. With onBoard, we changed our strategy and decided we wanted families to "opt into" our system by requiring an onBoard account. This new approach allowed us to get to know the candidate and family quickly and narrowed the funnel of potential candidates and records we manage." HOW WAS THE MIGRATION FROM ADMISSIONS OFFICE IN EDUCATION EDGE TO ONBOARD? "It was all about attitude. Our admissions office had been using Education Edge for 11 years. It was all we knew. Therefore, with limited time before we started the new admissions season, we set up meetings each week to review our training documents before our next implementation session. We had active discussions on process flow, what information to collect, and even had each member of the admissions office enter inquiry forms and applications using test subjects. This approach shortened the knowledge learning curve."

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