Tip Sheets

The Parent Experience Journey Map

Blackbaud K12 Tip Sheets

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k12.blackbaud.com Key moments are happening all around your students, parents, and teachers, and they're your opportunity to shape how parents feel about your school. Mapping out your school's parent journey from discovery to onboarding to graduation and beyond can help you ensure that each interaction strengthens the parent-school relationship. By having an idea of the key moments at each stage and how to handle them, you're better able to provide the experience parents want and expect from your school. Use this worksheet to brainstorm what your school's unique parent experience looks like. 1 DISCOVERY AND RECRUITMENT 2 ONBOARDING First Contact The Parent Experience Journey Map Personal Contact Validation Decision Support This is your chance to make parents and students feel welcomed by your school. Here's how: • Orientation • Mentoring • Tuition/Business Office • Early Contact 3 4 SCHOOL LIFE/RETENTION Key Moments Student Progress Celebrating Success Communication Front Office Contact STAYING CONNECTED Learning never ends, and neither should your relationships with your parents and students. Keep those communication doors open. Send newsletters, ask for updates, and do whatever it takes to keep parents engaged. Who knows, they might introduce you to your next alumni! First impressions are everything, so make it count whether that first meeting is in person or online. Get parents involved early by introducing them to the parent section of your website and inviting them to special events. To learn more, view our infographic here

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