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Story Shape-up Worksheet

Blackbaud K12 Tip Sheets

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Story Shape-up Worksheet Let's shape up your school story for 2017! Review and refine the following story elements before the calendar year closes: #1: Positioning Statement Define the following for your school: • Target audience: ______________________________________________ • Area of authority: _____________________________________________ • Audience outcomes: __________________________________________ Now, plug those elements into the following equation, and edit it to create one compelling statement of differentiation: [School Name] [audience outcomes] for [target audience] by [area of authority]. #2: Positioning Story Develop story elements that you can use in your longer school narrative by answering these questions: What are the emotional reasons someone would pick our school over another? (tradition, family, unique opportunities, location, etc.) What are the rational reasons someone would pick our school over another? (cost, facts, statistics, outcomes, etc.) What creative elements can you bring to your story? (values, heritage, culture, etc.) 1 Get more FREE resources at cursivecontent.com © Cursive Content Marketing

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