Tip Sheets

Ten Tips for Designing Detail Pages

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TIPSHEET Ten Tips for Designing Detail Pages by Caitlin Garzi, Digital Strategy Consultant, Former Associate Director of Digital Marketing at Cheshire Academy See how detail pages help your school. Detail pages can sub information from the back end into automatically created front end pages with a universal design. This allows for a clean look and feel across list items, calendar events, and news stories without the need to create a new page for each item. Because many schools have hundreds of calendar events, detail pages tend to be highly trafficked. That's all the more reason for administrators to make sure these pages are designed well. If you're an onMessage ® website administrator, detail pages can seem challenging. But they're actually one of the most powerful tools in a digital school marketer's toolbox. Each of these events has its own page on your website, pulled from a single detail page design, that can show up in search 800.443.9441 solutions@blackbaud.com k12.blackbaud.com June 2017

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