Tip Sheets

School website Landscaping Tipsheet

Blackbaud K12 Tip Sheets

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CHECKLIST School Website Landscaping: Quick Fixes for Lasting Impact • Contact information: Check to ensure that you have the right phone numbers, emails, and contact names throughout the site. Do you include individual contact information on each page, or within the text of pages? Make sure page content, as well as your main Contact page, is updated. • Calls to action: Is each call to action still relevant? This is especially important to check if you use prompts that are time sensitive, like signing up for an event or downloading an admission document. • Faculty/staff listings: If you've had any staff changes, or if faculty members have new accolades to share, now is the time to update directory listings, bios, and contact information. 1 FACTS By Emily Cretella, Owner, Cursive Content Marketing Are all the facts and figures used throughout the site updated and correct? Do a quick scan to ensure that your audience is getting the right information. Pay close attention to: It's easy to forget about the evergreen pages of your school's website (those with static content that's always in season), but without some pruning, these pages can develop common problems. Here's a checklist of simple updates—most of which you can complete in one day—that will keep your site flourishing. 800.443.9441 solutions@blackbaud.com k12.blackbaud.com

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