Tip Sheets

Finding Sponsors for Your School's Fundraising Events

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com November 2019 1 TIP SHEET Finding Sponsors for Your School's Fundraising Events Great fundraising events have a mix of revenue channels. Most of the money you raise for your event should come from sponsors. The next highest amount should come from ticket sales, and the remainder of the revenue can come from other fundraising opportunities such as raffles and silent auctions. Because most of the money for your fundraising events should come from sponsors, it stands to reason that most of the time you spend raising money for the event should be focused on finding, cultivating, and asking people and companies to sponsor your event. Here is a simple, step-bystep system for raising more money from event sponsors: 1 Put together a committee. The first step in finding and engaging sponsors is to assemble a host committee or event committee to fundraise. While you can ask volunteers to help set up, clean up, and run the event, the event Host committee should be focused on finding sponsors, selling tickets, getting auction items, and finding other ways to raise money. Ask parents, alumni, board members, and other supporters to serve on the event committee. Make it clear that you are asking them to reach into their own networks to help raise money for the event. Give them all the information and materials they will need to raise money, and be there to support them as they carry out their work. Don't forget to provide plenty of motivation, thanks, and recognition for their hard work. 2 Start sponsor renewals early. If this is an event you hold on an annual basis, reach out to the sponsors from the previous year early in the planning process. Ask for their input on the event: what did they like last year, what would they like to see you do differently? Thank them for their past support. Tell them

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