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29 It's All in Your Head: Why Heads of School are Critical to Marketing Success About the Author Chuck English helps independent schools achieve strategic goals by providing branding, marketing, communications, and creative services. He has worked with dozens of schools in the United States and Canada and has presented his ideas at numerous conferences, workshops, and webinars. He also wrote Tailoring the Parent Experience, an eBook distributed by Blackbaud. Chuck is the driving force behind English Marketing Works, a firm that has delivered important results for schools, businesses, and fundraising organizations through outstanding marketing and creative initiatives. He is also the coauthor of The Philanthropic Mind, a book based on comprehensive interviews with Canada's top philanthropists. Chuck's business experience is complemented by a strong record of community involvement. You can connect with Chuck at chuck@englishmarketingworks.com This eBook is for informational purposes only. Blackbaud makes no warranties, expressed or implied, in this summary. The information contained within represents the current views of the authors on the topics discussed as of the date of this publication; it is the intellectual property of Blackbaud, Inc. and may not be reproduced without permission. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. The names of companies or products not owned by Blackbaud may be the trademarks of their respective owners. About Blackbaud Blackbaud (NASDAQ: BLKB) is the world's leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina, and has operations in the United States, Australia, Canada, and the United Kingdom. For more information, visit www.blackbaud.com. ©March 2018, Blackbaud, Inc. 29 It's All in Your Head: Why Heads of School are Critical to Marketing Success

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