Tip Sheets

School Marketing Check-in: Measuring Your Storytelling Success

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com June 2018 1 TIPSHEET School Marketing Check-in: Measuring Your Storytelling Success BY EMILY CRETELLA, Owner, Cursive Content Marketing It's the end of the school year—the perfect time to review your communication wins and plan ahead for more marketing and storytelling opportunities. Use this checklist to evaluate your progress and plan for a year of content marketing success. Directions: Label each strategy or tactic "STRONG" if you're already meeting your expectations in that area or "NEEDS WORK" if the area deserves some new attention. For those areas on your to-do list that need work, label them by priority: . Immediate . Secondary . Future Consider creating a timeline to help you address immediate needs. The end of this checklist includes space for brainstorming and planning, so you can create a productive plan of action and start the new school year with a stronger school story. For more help getting things done before school is back in session, be sure to download our free eBook Summer Sprint: Tackling That School Marketing Project Before September.

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