What’s the ROI of a Content Management System?

November 3, 2015 Peter Baron

The results are in!

To pinpoint how onMessage enhances private school communications, we conducted a survey that invited our first 55 onMessage website schools to participate.

This group has used our CMS for over two academic years, accumulating a unique set of insights to share along the way.

Results have shown an increase in engagement across the board — from admission inquiries to parent login rate to user time on site.

Here’s a quick snapshot of some of the data. Check out the full infographic below to see the full value and ROI of onMessage!

60% of schools reported an increase in admission inquiries.
80% of schools reported that their onMessage website has helped meet their enrollment goals.
85% of schools reported a 30% increase in the parent login rate.*
80% of schools reported an increase in user time on site.
On average, schools are posting 6 or more pieces of content per week.
74% of schools feel more informed about their web analytics since moving to onMessage.

*Schools moving from Podium to onMessage were measured in this statistic.

About the Author

Peter Baron

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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