Private School Guide to SEO

May 1, 2018 Daren Worcester

Search Engine Optimization (SEO) is not the same today as it was two years ago, last year, or even last month. In this presentation, Daren Worcester, content marketing manager for Blackbaud K–12, outlines the major factors that influence search results to help private schools build a balanced strategy for success today—and tomorrow. 

Takeaways from this presentation include:

  • The importance of SEO for private schools
  • How to think about keyword research
  • Page optimization for keywords
  • Optimizing for local search results
  • The value of social media on SEO
  • How to measure brand recognition
  • The SEO mindset for private schools

About the Author

Daren Worcester

Daren Worcester has been a member of the Blackbaud K-12 team for 17 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.

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Get the slides to Stacy and Daren's presentation here.

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