Blackbaud Advanced Wealth Insight Solution is designed to help schools improve prospect research by giving them tools to better understand and segment their constituents and potential donors. Blackbaud’s analytics platforms enhance client giving data with national giving data and hundreds of wealth and demographic attributes to segment customers based on affluence and capacity to give. With Blackbaud Advanced Wealth Insight Solution, fundraising consultants and training go beyond the data and the numbers to ensure that the insight is applied correctly and that schools have all the knowledge and support needed to optimize their investment.
- Complete wealth profiles up to 5,000 donors
- Liquid assets and donor behavior categories for strategic segmentation
- Prospect research database to screen and house wealth and philanthropic giving data
- Implementation and consulting support
- Full integration with Blackbaud Raiser’s Edge®
To expand their reach, schools need the ability to successfully identify the right donors: those not only with the financial means to give, but also with the likelihood to give. Blackbaud’s data assets and analytics framework provide schools with a holistic view of each supporter, expanding beyond the historical relationships and taking into account not only their philanthropic tendencies, but also other factors such as life stage, liquidity, and capacity. The end result is a segmented supporter base; recommended treatment for each constituent; well-armed and more confident prospect researchers; and ultimately, a far more effective and efficient fundraising program.
Key Solution-Driven Functionality
- Supplement your constituent database with Blackbaud’s proprietary data, giving you access to net worth, investment, income, discretionary spending, real estate, company ownership, and historical giving information on 200 million U.S. consumers
- Segment potential donors using embedded analytics
- Leverage consulting and training to craft a strategy for success
Key Benefits of Blackbaud Advanced Wealth Insight Solution
- Identify top prospects for each fundraising program
- Understand giving potential, overall capacity to give, and liquidity
- Leverage experts with decades of knowledge and experience
Contact your account representative today to learn more.