School Marketing and Communications

Private school marketing and website communication resources to help your school attract admission prospects.

  • Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.

    Read
  • How to Create a Winning School Marketing Plan

    How to Create a Winning School Marketing Plan

    Introducing the marketing plan for school marketers who don't have the time to plan.

    Read Now
  • Learn monumentally more at UC19, July 9-11 in Washington, D.C. #bbk12uc

    Register Now!
  • 7 Ways Faculty Can Support their School's Social Media

    7 Ways Faculty Can Support their School's Social Media

    Attention teachers: marketing needs your help! Support your school's social media account with these simple tips.

    Read
  • What are the best practices for Tuition pages?

    What are the best practices for Tuition pages?

    Learn how to optimize the Tuition page for prospective parents and search engines alike.

    Read
  • Top Private School Website Design Trends for 2019

    Top Private School Website Design Trends for 2019

    Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.

    Read
  • How to Conduct a Website Content Audit Using Analytics

    How to Conduct a Website Content Audit Using Analytics

    Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.

    Read Now
  • School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.

    Read Now
  • The Secret to School Website Redesigns #Podcast

    The Secret to School Website Redesigns #Podcast

    Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.

    Read
  • ×

    Contact us to learn more about Blackbaud K–12 solutions.

    First Name
    Last Name
    Organization
    Job Title
    Notes
    Thanks! We'll be in touch soon.
    Error - something went wrong!
  • Getting Ahead of Crisis Communications #Podcast

    Getting Ahead of Crisis Communications #Podcast

    Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.

    Read
  • When is it time for a school website redesign?

    When is it time for a school website redesign?

    Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.

    Read Now
  • How to Design the Best Private School Website

    How to Design the Best Private School Website

    Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

    Read Now
  • Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.

    Read
  • Why are Heads of Schools Critical to Marketing Success? #PODCAST

    Why are Heads of Schools Critical to Marketing Success? #PODCAST

    In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.

    Read
  • What Should the School Newsletter Look Like in 2017?  #PODCAST

    What Should the School Newsletter Look Like in 2017? #PODCAST

    Read
  • What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...

    Read
  • What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    In episode 32 of Blackbaud K-12’s Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and...

    Read
  • Six Crisis Communication Tips for Heads of Schools

    Six Crisis Communication Tips for Heads of Schools

    Does your school have a proper crisis communications plan? Review our six tips to make sure you haven't missed any important measures.

    Read Now
  • Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Listen to Cheryl Fleming discuss why Sanford School utilizes Niche and other digital marketing initiatives to diversify the school's online branding.

    Read
  • Does your school REALLY have a story?

    Does your school REALLY have a story?

    Learn the three critical components to crafting an effective school story that appeals to admission prospects.

    Read
  • Summer Sprint: Tackling That School Marketing Project Before September

    Summer Sprint: Tackling That School Marketing Project Before September

    An eBook to help select, plan, and successfully complete a private school summer marketing project, as well as a contest to win a free trip to Blackbaud K-12's 2019 User Conference—what's not to love?

    Read Now
  • loading
    Loading More...