School Marketing and Communications

Private school marketing and website communication resources to help your school attract admission prospects.

  • How to Conduct a Website Content Audit Using Analytics

    How to Conduct a Website Content Audit Using Analytics

    Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.

    Read Now
  • School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.

    Read Now
  • New Blackbaud School Website System customers receive the first year of subscription FREE! (Offer ends 12/31/18)

    Tell Me More
  • The Secret to School Website Redesigns #Podcast

    The Secret to School Website Redesigns #Podcast

    Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.

    Read
  • Getting Ahead of Crisis Communications #Podcast

    Getting Ahead of Crisis Communications #Podcast

    Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.

    Read
  • When is it time for a school website redesign?

    When is it time for a school website redesign?

    Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.

    Read Now
  • How to Design the Best Private School Website

    How to Design the Best Private School Website

    Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

    Read Now
  • Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.

    Read
  • Why are Heads of Schools Critical to Marketing Success? #PODCAST

    Why are Heads of Schools Critical to Marketing Success? #PODCAST

    In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.

    Read
  • ×

    Contact us to learn more about Blackbaud K–12 solutions.

    First Name
    Last Name
    Organization
    Job Title
    Notes
    Thanks! We'll be in touch soon.
    Error - something went wrong!
  • What Should the School Newsletter Look Like in 2017?  #PODCAST

    What Should the School Newsletter Look Like in 2017? #PODCAST

    Read
  • What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...

    Read
  • What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    In episode 32 of Blackbaud K-12’s Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and...

    Read
  • Six Crisis Communication Tips for Heads of Schools

    Six Crisis Communication Tips for Heads of Schools

    Does your school have a proper crisis communications plan? Review our six tips to make sure you haven't missed any important measures.

    Read Now
  • Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Listen to Cheryl Fleming discuss why Sanford School utilizes Niche and other digital marketing initiatives to diversify the school's online branding.

    Read
  • Does your school REALLY have a story?

    Does your school REALLY have a story?

    Learn the three critical components to crafting an effective school story that appeals to admission prospects.

    Read
  • Summer Sprint: Tackling That School Marketing Project Before September

    Summer Sprint: Tackling That School Marketing Project Before September

    An eBook to help select, plan, and successfully complete a private school summer marketing project, as well as a contest to win a free trip to Blackbaud K-12's 2019 User Conference—what's not to love?

    Read Now
  • School Marketing Check-in: Measuring Your Storytelling Success

    School Marketing Check-in: Measuring Your Storytelling Success

    Summer is the perfect time to review communication wins and plan ahead for more storytelling opportunities. This checklist will help you plan for another year of content marketing success.

    Read Now
  • What are the Best Practices for SEO Title Tags and Meta Descriptions?

    What are the Best Practices for SEO Title Tags and Meta Descriptions?

    Follow our best-practice advice for SEO title tags and meta descriptions to build an SEO foundation for your school’s website and immediately improve search standings.

    Read
  • Caution: Moving Content — How to Plan for Responsive Web Design

    Caution: Moving Content — How to Plan for Responsive Web Design

    It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.

    Read Now
  • The "ON" Product Navigation is Getting a Usability Makeover

    The "ON" Product Navigation is Getting a Usability Makeover

    Learn how the product development team at Blackbaud K-12 is reworking the "ON" navigation to improve usability and boost efficiency for users completing administrative tasks.

    Read
  • Check out our on-demand PRODUCT DEMOS!

    WATCH NOW
  • It's All in Your Head: Why Heads of School are Critical to Marketing Success

    It's All in Your Head: Why Heads of School are Critical to Marketing Success

    In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.

    Read Now
  • loading
    Loading More...