School Marketing and Communications

Private school marketing and website communication resources to help your school attract admission prospects.

  • The Realistic Four-Year Plan to Awesome Inbound Marketing for Schools

    The Realistic Four-Year Plan to Awesome Inbound Marketing for Schools

    In today’s digital society, inbound marketing is critical to filling the admissions funnel. Short on time and resources to make it work? No problem. This free eBook delivers a path for success.

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  • School Website Navigation Best Practices

    School Website Navigation Best Practices

    These five tips to optimize private school website navigation will help you avoid common pitfalls and deliver a user-friendly information architecture.

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  • How to Plan a Successful School Website Redesign

    How to Plan a Successful School Website Redesign

    When it comes to redesigning school websites, there are many ways to measure success, like website visitors. To ensure your school's next redesign measures up to expectations, follow these tips.

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  • Planning for the Coronavirus with Blackbaud’s Education Management Solutions

    Planning for the Coronavirus with Blackbaud’s Education Management Solutions

    Learn how the communication and classroom collaboration features in Blackbaud's education management solutions can help private schools prepare for the coronavirus.

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  • How to Drive Enrollment through a Top-Flight Parent Experience

    How to Drive Enrollment through a Top-Flight Parent Experience

    There are many key factors of the parent experience, however it all begins with admissions where first impressions are critical. Deliver a red-carpet parent experience with these tips.

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  • What are the Top Private School Website Design Trends for 2020?

    What are the Top Private School Website Design Trends for 2020?

    Get inspiration for your next redesign by seeing what the award-winning design team at Blackbaud K–12 is identifying as the top trends for 2020.

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  • The Parent Perspective

    The Parent Perspective

    Gain insight into what is important to parents as part of their experience at the schools their children attend with this free eBook from Chuck English.

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  • Using Data to Drive Your School's Enrollment Marketing

    Using Data to Drive Your School's Enrollment Marketing

    Knowing the data points to monitor, and how to use the data, is the key to taking enrollment marketing to the next level from initial strategy planning through retention. Get started here.

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  • 7 Must-Have Skills for School Marketers in 2020

    7 Must-Have Skills for School Marketers in 2020

    Brush-up on the seven skills school marketers should master in 2020 to spend your time and resources wisely to exceed enrollment targets.

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  • Focusing on the 5 Stages of Enrollment Marketing

    Focusing on the 5 Stages of Enrollment Marketing

    William Bullard joins the Get Connected podcast to discuss how independent schools can increase applications and boost yield by fine-tuning the five stages of enrollment marketing.

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  • The Word-of-Mouth School Marketing Toolkit

    The Word-of-Mouth School Marketing Toolkit

    Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

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  • Top Private School Website Design Trends for 2019

    Top Private School Website Design Trends for 2019

    Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.

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  • Check out our EBOOKS & WHITEPAPERS from K–12 experts!

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  • The Power of Word-of-Mouth Marketing for Schools

    The Power of Word-of-Mouth Marketing for Schools

    Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.

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  • Website Accessibility Guidelines for Private Schools

    Website Accessibility Guidelines for Private Schools

    Meeting website accessibility standards is essential for private schools, and adhering to the following tips will help make your school’s website WCAG AA compliant.

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  • How to Create a Winning School Marketing Plan

    How to Create a Winning School Marketing Plan

    Introducing the marketing plan for school marketers who don't have the time to plan.

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  • How to Create Effective Email Workflows for Future Students

    How to Create Effective Email Workflows for Future Students

    Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.

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  • How to Design the Best Private School Website

    How to Design the Best Private School Website

    Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

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  • What are the Catholic School Website Design Best Practices?

    What are the Catholic School Website Design Best Practices?

    With admission numbers declining nationwide, Catholic school websites have to work harder to reel-in applicants. Review these best-practice tips before starting your school's next redesign.

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  • Start With Strategy: School Blogging Series, Part 1

    Start With Strategy: School Blogging Series, Part 1

    So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.

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  • Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.

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