School Marketing and Communications

Private school marketing and website communication resources to help your school attract admission prospects.

  • The Word-of-Mouth School Marketing Toolkit

    The Word-of-Mouth School Marketing Toolkit

    Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

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  • Top Private School Website Design Trends for 2019

    Top Private School Website Design Trends for 2019

    Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.

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  • The Power of Word-of-Mouth Marketing for Schools

    The Power of Word-of-Mouth Marketing for Schools

    Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.

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  • How to Create Effective Email Workflows for Future Students

    How to Create Effective Email Workflows for Future Students

    Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.

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  • What are the Catholic School Website Design Best Practices?

    What are the Catholic School Website Design Best Practices?

    With admission numbers declining nationwide, Catholic school websites have to work harder to reel-in applicants. Review these best-practice tips before starting your school's next redesign.

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  • How to Create a Winning School Marketing Plan

    How to Create a Winning School Marketing Plan

    Introducing the marketing plan for school marketers who don't have the time to plan.

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  • Start With Strategy: School Blogging Series, Part 1

    Start With Strategy: School Blogging Series, Part 1

    So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.

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  • How to Design the Best Private School Website

    How to Design the Best Private School Website

    Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

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  • Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Does ADA Compliance for Website Accessibility Apply to Private Schools?

    Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.

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  • 5 Tips for Balancing the School Marketing Extras

    5 Tips for Balancing the School Marketing Extras

    Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.

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  • Six Admissions-Boosting Website Calls to Action for Schools

    Six Admissions-Boosting Website Calls to Action for Schools

    Check out these helpful tips for admissions-boosting CTA best practices when engaging prospective students and families during their decision-making process.

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  • 7 Ways Faculty Can Support their School's Social Media

    7 Ways Faculty Can Support their School's Social Media

    Attention teachers: marketing needs your help! Support your school's social media account with these simple tips.

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  • Check out our EBOOKS & WHITEPAPERS from K–12 experts!

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  • What are the Best Practices for Tuition Pages?

    What are the Best Practices for Tuition Pages?

    Learn how to optimize the Tuition page for prospective parents and search engines alike.

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  • How to Conduct a Website Content Audit Using Analytics

    How to Conduct a Website Content Audit Using Analytics

    Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.

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  • School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.

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  • The Secret to School Website Redesigns #Podcast

    The Secret to School Website Redesigns #Podcast

    Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.

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  • Getting Ahead of Crisis Communications #Podcast

    Getting Ahead of Crisis Communications #Podcast

    Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.

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  • When is it time for a school website redesign?

    When is it time for a school website redesign?

    Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.

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  • Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast

    Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.

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  • Why are Heads of Schools Critical to Marketing Success? #PODCAST

    Why are Heads of Schools Critical to Marketing Success? #PODCAST

    In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.

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