Is Your School’s Marketing Driven by Data?

April 24, 2017 Peter Baron

The title says it all — how is your school using data to drive its marketing efforts and meet your goals?

Before diving in, let’s hold on answering the question for second and instead frame the conversation.

Think about all the things that may be on your plate on any given day.

It could range from creating a new section for your website, figuring out a storyboard for your upcoming admission video, working with academic departments to make sure you’re sharing the latest and greatest news from the classroom, deciding what picture to post to Instagram — so many decisions. How do you make sense of it all and make sure you're prioritizing time, effort and reach?

It starts with data.

Understanding the ROI of everything you do marketing-wise can help you focus your decision making and greatly enhance your storytelling. Easier said than done, I know, but that’s why marketing expert Stacy Jagodowski, Cheshire Academy, is our guest on Episode of 45 Blackbaud K-12’s Get Connected Podcast.

She joined us to talk digital marketing & data best practices and to highlight her free e-book, Data-Driven Marketing Strategies: Using Data to Get Your School’s Message Heard (get your copy today!).

Learn how her team’s embrace of data allowed them to improve their target audience marketing and ensure that they delivered the right content at the right time.

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. We’ll try to include it in a future episode.

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

Learn monumentally more at UC19, July 9-11 in Washington, D.C. #bbk12uc

Return to Home

A place for private school future makers
to get INSPIRED and EDUCATED.

Is Your School’s Marketing Driven by Data?

About the Author

Previous Article

View More

Is Your School’s Marketing Driven by Data?

About the Author

Previous Article

View More

Other content in this Stream

Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.

Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.

So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.

Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.

Introducing the marketing plan for school marketers who don't have the time to plan.

Check out these helpful tips for admissions-boosting CTA best practices when engaging prospective students and families during their decision-making process.

Attention teachers: marketing needs your help! Support your school's social media account with these simple tips.

Learn how to optimize the Tuition page for prospective parents and search engines alike.

Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.

Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.

The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.

Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.

Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.

Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.

Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.

In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.

Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...