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How to Conduct a Website Content Audit Using Analytics
Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.
School Marketing Brainstorm: An End-of-Year Exercise to Think Big
The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.
The Secret to School Website Redesigns #Podcast
Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.
Getting Ahead of Crisis Communications #Podcast
Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.
When is it time for a school website redesign?
Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.
How to Design the Best Private School Website
Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.
Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast
Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.
Why are Heads of Schools Critical to Marketing Success? #PODCAST
In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.
What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...
What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST
In episode 32 of Blackbaud K-12’s Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and...
Six Crisis Communication Tips for Heads of Schools
Does your school have a proper crisis communications plan? Review our six tips to make sure you haven't missed any important measures.
Diversifying Your School’s Digital Marketing Portfolio #Podcast
Listen to Cheryl Fleming discuss why Sanford School utilizes Niche and other digital marketing initiatives to diversify the school's online branding.
Does your school REALLY have a story?
Learn the three critical components to crafting an effective school story that appeals to admission prospects.
An eBook to help select, plan, and successfully complete a private school summer marketing project, as well as a contest to win a free trip to Blackbaud K-12's 2019 User Conference—what's not to love?
School Marketing Check-in: Measuring Your Storytelling Success
Summer is the perfect time to review communication wins and plan ahead for more storytelling opportunities. This checklist will help you plan for another year of content marketing success.
What are the Best Practices for SEO Title Tags and Meta Descriptions?
Follow our best-practice advice for SEO title tags and meta descriptions to build an SEO foundation for your school’s website and immediately improve search standings.
Caution: Moving Content — How to Plan for Responsive Web Design
It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.
The "ON" Product Navigation is Getting a Usability Makeover
Learn how the product development team at Blackbaud K-12 is reworking the "ON" navigation to improve usability and boost efficiency for users completing administrative tasks.
It's All in Your Head: Why Heads of School are Critical to Marketing Success