Six Crisis Communication Tips for Heads of Schools

September 7, 2018 Stacy Jagodowski

While every school likely has an emergency response manual, not many of them contain information about how the school will communicate both internally and externally during a crisis situation. Fortunately, heads of schools can play a vital role in ensuring that a proper crisis communication plan is in place. By partnering with the marketing and communications office and addressing these steps in advance, your school will be better prepared when a crisis occurs.

Please download the document above for actionable tips to share with your team. For more information, read our blog article, Crisis Communication Planning for Heads of Schools.

About the Author

Inspired by her own private school experiences, Stacy Jagodowski has devoted her career as a faculty member and administrator to introducing others to the private school world. Her career has focused on institutional advancement, with five years of admission experience, and more than a decade in marketing and communications. Stacy has led strategic marketing and communications teams at Cheshire Academy and Milken Community Schools; at Cheshire, her team earned award-winning recognition for their annual fund marketing programs and overall team development. She blogs for several private school organizations and has given several webinars and podcasts about private school marketing best practices. Stacy has also presented at national conferences including the NAIS Annual Conference, TABS Annual Conference, NAIS TABS Global Symposium, and Blackbaud K-12’s User Conference.
Follow on Twitter More Content by Stacy Jagodowski

Return to Home

A place for private school future makers
to get INSPIRED and EDUCATED.

Six Crisis Communication Tips for Heads of Schools

About the Author

Previous Article

View More

Six Crisis Communication Tips for Heads of Schools

About the Author

Previous Article

View More

Other content in this Stream

Learn how the communication and classroom collaboration features in Blackbaud's education management solutions can help private schools prepare for the coronavirus.

When it comes to redesigning school websites, there are many ways to measure success, like website visitors. To ensure your school's next redesign measures up to expectations, follow these tips.

There are many key factors of the parent experience, however it all begins with admissions where first impressions are critical. Deliver a red-carpet parent experience with these tips.

Get inspiration for your next redesign by seeing what the award-winning design team at Blackbaud K–12 is identifying as the top trends for 2020.

Gain insight into what is important to parents as part of their experience at the schools their children attend with this free eBook from Chuck English.

Knowing the data points to monitor, and how to use the data, is the key to taking enrollment marketing to the next level from initial strategy planning through retention. Get started here.

Brush-up on the seven skills school marketers should master in 2020 to spend your time and resources wisely to exceed enrollment targets.

William Bullard joins the Get Connected podcast to discuss how independent schools can increase applications and boost yield by fine-tuning the five stages of enrollment marketing.

Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.

Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.

Meeting website accessibility standards is essential for private schools, and adhering to the following tips will help make your school’s website WCAG AA compliant.

Introducing the marketing plan for school marketers who don't have the time to plan.

Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.

Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

With admission numbers declining nationwide, Catholic school websites have to work harder to reel-in applicants. Review these best-practice tips before starting your school's next redesign.

So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.

Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.

Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.

Check out these helpful tips for admissions-boosting CTA best practices when engaging prospective students and families during their decision-making process.