While every school likely has an emergency response manual, not many of them contain information about how the school will communicate both internally and externally during a crisis situation. Fortunately, heads of schools can play a vital role in ensuring that a proper crisis communication plan is in place. By partnering with the marketing and communications office and addressing these steps in advance, your school will be better prepared when a crisis occurs.
Please download the document above for actionable tips to share with your team. For more information, read our blog article, Crisis Communication Planning for Heads of Schools.
About the Author
Inspired by her own private school experiences, Stacy Jagodowski has devoted her career as a faculty member and administrator to introducing others to the private school world. Her career has focused on institutional advancement, with five years of admission experience, and more than a decade in marketing and communications.
Stacy has led strategic marketing and communications teams at Cheshire Academy and Milken Community Schools; at Cheshire, her team earned award-winning recognition for their annual fund marketing programs and overall team development. She blogs for several private school organizations and has given several webinars and podcasts about private school marketing best practices. Stacy has also presented at national conferences including the NAIS Annual Conference, TABS Annual Conference, NAIS TABS Global Symposium, and Blackbaud K-12’s User Conference.
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