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The Power of Word-of-Mouth Marketing for Schools
Listen to Emily Cretella discuss how independent schools can harness the power of parents, alumni, and donors.
The Word-of-Mouth School Marketing Toolkit
Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.
5 Tips for Balancing the School Marketing Extras
Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.
How to Create Effective Email Workflows for Future Students
Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.
Start With Strategy: School Blogging Series, Part 1
So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.
Does ADA Compliance for Website Accessibility Apply to Private Schools?
Listen in as the Get Connected podcast discusses how ADA Title III website accessibility compliance pertains to K–12 private schools.
How to Create a Winning School Marketing Plan
Introducing the marketing plan for school marketers who don't have the time to plan.
Six Admissions-Boosting Website Calls to Action for Schools
Check out these helpful tips for admissions-boosting CTA best practices when engaging prospective students and families during their decision-making process.
7 Ways Faculty Can Support their School's Social Media
Attention teachers: marketing needs your help! Support your school's social media account with these simple tips.
What are the Best Practices for Tuition Pages?
Learn how to optimize the Tuition page for prospective parents and search engines alike.
Top Private School Website Design Trends for 2019
Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.
How to Conduct a Website Content Audit Using Analytics
Review these helpful tips to learn how to use analytics to conduct a content audit to fully understand the pages that are paddling forward and those that are anchoring the site down.
School Marketing Brainstorm: An End-of-Year Exercise to Think Big
The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.
The Secret to School Website Redesigns #Podcast
Episode 57 of Blackbaud K-12's Get Connected podcast discusses how planning ahead for the design process, navigation, content, and SEO is the secret to creating the best school website.
Getting Ahead of Crisis Communications #Podcast
Listen to school marketing consultant Stacy Jagodowski discuss the crisis communication scenarios that schools should be prepared to handle.
When is it time for a school website redesign?
Wait too long on a school website redesign and it could hinder admissions. Start too early and you’re tapping into marketing funds better used elsewhere. Follow our eight tips to get the timing right.
How to Design the Best Private School Website
Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.
Ready, Set, Go: Start Your Summer Marketing Sprint! #podcast
Episode 53 welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new summer marketing eBook and the contest to win a free trip to Blackbaud K–12's 2019 User Conference.
Why are Heads of Schools Critical to Marketing Success? #PODCAST
In episode 51 of Blackbaud K-12's Get Connected podcast, guest host Chuck English interviews two dynamic heads of schools, Brad Weaver of Sonoma Country Day School and Dave Skeen of Harding Academy.
What Should the School Newsletter Look Like in 2017? #PODCAST