The Power of Word-of-Mouth Marketing for Schools

June 17, 2019 Daren Worcester

Get Connected podcast graphic with a photo of the episode's guest, Emily Cretella.

Episode 63 of the Get Connected podcast welcomes Emily Cretella, owner of Cursive Content Marketing and author of the Blackbaud K–12 eBook, The Word-of-Mouth School Marketing Toolkit. Emily joins the podcast to discuss her eBook, including:

  • Why schools should work to cultivate word-of-mouth marketing?
  • The importance of word-of-mouth marketing
  • The foundational pieces necessary to create a word-of-mouth marketing plan
  • The difference between and the purpose of a school's positioning statement, positioning story, and reason to believe
  • The three stages of a word-of-mouth marketing action plan
  • What to look for in brand ambassadors and how to recruit and position them
  • How to leverage word-of-mouth marketing testimonials
  • How to measure success

Get Connected to this discussion by listening to the podcast above, downloading the episode, or subscribing to our podcast channel on iTunes

About the Author

Daren Worcester

Daren Worcester has been a member of the Blackbaud K-12 team for 17 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.

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