Episode 63 of the Get Connected podcast welcomes Emily Cretella, owner of Cursive Content Marketing and author of the Blackbaud K–12 eBook, The Word-of-Mouth School Marketing Toolkit. Emily joins the podcast to discuss her eBook, including:
- Why schools should work to cultivate word-of-mouth marketing?
- The importance of word-of-mouth marketing
- The foundational pieces necessary to create a word-of-mouth marketing plan
- The difference between and the purpose of a school's positioning statement, positioning story, and reason to believe
- The three stages of a word-of-mouth marketing action plan
- What to look for in brand ambassadors and how to recruit and position them
- How to leverage word-of-mouth marketing testimonials
- How to measure success
Get Connected to this discussion by listening to the podcast above, downloading the episode, or subscribing to our podcast channel on iTunes.
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