The Realistic Four-Year Plan to Awesome Inbound Marketing for Schools

In an ideal world, inbound marketing is easy to implement. This private school marketing utopia is powered by the full support of your leadership team and others throughout the organization, as well as a robust budget to invest in top-notch Customer Relationship Management (CRM) software and a custom blog site filled with information-rich content that serves as catnip to prospects. 

Of course, you’d also have a qualified team, fully versed in the products you’re using and inbound marketing strategies. Your team would include writers, digital marketers (email experts, social media managers, SEO gurus, and analytics wizards), videographers, photographers, designers, database managers, and admissions reps all ready to go.

The full team would create target personas, develop an SEO strategy, and produce a steady stream of optimized blog posts and workflow emails with variable messaging for each persona. They’d also create premium downloadable content that converts viewers into prospects by having them complete a brief inquiry form. Users who access this gated content would then get nurtured through a complex web of automated email workflows with triggers and conditional logic to move them forward in their customer journey—best of all, it’s based on their known interests from interactions with your website.

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About the Author

Inspired by her own private school experiences, Stacy Jagodowski has devoted her career as a faculty member and administrator to introducing others to the private school world. Her career has focused on institutional advancement, with five years of admission experience, and more than a decade in marketing and communications. Stacy has led strategic marketing and communications teams at Cheshire Academy and Milken Community Schools; at Cheshire, her team earned award-winning recognition for their annual fund marketing programs and overall team development. She blogs for several private school organizations and has given several webinars and podcasts about private school marketing best practices. Stacy has also presented at national conferences including the NAIS Annual Conference, TABS Annual Conference, NAIS TABS Global Symposium, and Blackbaud K-12’s User Conference.

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