The Secret to an Award Winning Website? Collaboration!

January 26, 2016 Mark Christensen

How do you create a custom designed site that reflects your school brand and culture? It’s the collaborative process between the school and Blackbaud that makes an onMessage site all your own. And that gets results. Because when you offer content that matters to your audience, you’ll see an increase in user time on site and admissions inquiries too!

Let’s look at how Rachel Naggar, Director of Communications at Kent Place School, worked closely with our design team to create their award winning site.

Blackbaud’s professional level design offers a custom look to help you keep your site fresh and dynamic. From the initial burst of creativity, to starting the page layouts and functionality, to the collaborative work sessions, to the school’s final approval, Kent Place School’s site highlights their brand and showcases their unique school culture. The ability for Rachel to deliver content easily to reach prospective families, on any device, makes the connection that much stronger and meaningful. As Rachel puts it,

“We need to be where parents and students are. And our site being responsive is incredibly important. Prospective families need to navigate easily for content and see our school’s mission from the moment they get on the site.”

Rachel enjoys full control over the site. She manages her content and information sources in one place while easily sharing the materials and the ability to contribute across her school community. The results? As Rachel explains, she engages with her audience quicker:

“We chose to create a photo carousel on our homepage. Now, we can get a picture up right away with a caption. We had 93 AP Scholars this year, we took a picture, and it was up in minutes! That engages our audience much better than a static site.”

Interested in learning more about onMessage, Blackbaud’s content management system? Sign up for a free demo.


About the Author

Mark Christensen

Mark Christensen has worked in K-12 in various roles throughout his career from classroom teacher to school administrator to marketing communications. He works as the Marketing Manager for Blackbaud's K12 Group. He holds his MBA in Marketing from Rivier College and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

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