Do you remember the first time you switched from print to digital? Maybe you gave up your newspaper subscription in favor of reading on your iPad? Or did you buy a book on your Kindle instead of heading to the corner book shop?
We see schools actively engaged in this conversation as well. Perhaps you are moving one issue of your alumni magazine per year to a blog or you've scaled back print advertising in favor of a digital ad buy. Whether you've fully made the digital move or not it's our guess you've had a discussion about it!
One place where this couldn't be more clear is in the school newsletter. Many schools have moved from a paper newsletter in the backpack to a weekly email. But is the email newsletter dead? Are our email inboxes too cluttered? Has the newsletter evolved into something else?
That's the conversation we had with Dr. Jim Cianca - we think you'll like it!
Jim Cianca has been involved in the world of high-quality private education in many roles, including as an academic administrator, director of marketing & communications, an academic department chair, faculty member, and parent.
You can learn more about Jim by visiting his site: http://www.edcomassociates.com
Jim recently wrote a series of posts for examining the role of the newsletter and the importance of encouraging your families to consume content that’s available behind the password in Blackbaud's education management portfolio (formerly “ON” Products).
Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!
In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. If you're the first person to send us your question we'll send you a t-shirt.
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