Underperforming web pages are like paddling a canoe with the anchor down—you’re trying to make headway, but you’re not getting anywhere. Unnecessary content and pages create clutter that makes it challenging for visitors to find the information they want. Frustration ensues, and they quickly leave the page or exit the site altogether without their question answered. Google® picks up on this behavior, and it affects the site’s search standings.
Before rewriting any content, conduct an audit to fully understand the pages that are paddling forward and those that are anchoring the site down. What follows is my (no longer) secretsauce methodology for website content audits.
Please download the document above to learn more about conducting a website audit.
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