Home » Tip Sheets » How to Conduct a Website Content Audit Using Analytics

× Share this Presentation

Facebook
Twitter
Email
LinkedIn

How to Conduct a Website Content Audit Using Analytics

Daren Worcester

Share this Flipbook
Facebook
Twitter
Email
LinkedIn

Underperforming web pages are like paddling a canoe with the anchor down—you’re trying to make headway, but you’re not getting anywhere. Unnecessary content and pages create clutter that makes it challenging for visitors to find the information they want. Frustration ensues, and they quickly leave the page or exit the site altogether without their question answered. Google^® picks up on this behavior, and it affects the site’s search standings.

Before rewriting any content, conduct an audit to fully understand the pages that are paddling forward and those that are anchoring the site down. What follows is my (no longer) secretsauce methodology for website content audits.

Please download the document above to learn more about conducting a website audit.

About the Author

Daren Worcester has been a member of the Blackbaud K-12 team for 17 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.
Follow on Linkedin More Content by Daren Worcester

Seven Ways to Lower Tuition Delinquency at Your School

It’s no secret that late tuition payments hinder a school’s cash flow and cause budgetary restrictions. The...

View More

School Marketing Brainstorm: An End-of-Year Exercise to Think Big

The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Us...

Get instant access to this and more content!

First Name

Last Name

Enjoy!

Error - something went wrong!

Recently Viewed

Using Data to Drive Your School's Enrollment Marketing

How to Conduct a Website Content Audit Using Analytics

About the Author

Previous

View More

Recently Viewed

Knowing the data points to monitor, and how to use the data, is the key to taking enrollment marketing to the next level from initial strategy planning through retention. Get started here.

If your school’s student information system doesn’t provide time-saving efficiency, it’s time for a digital transformation. Learn how to maximize your school's SIS with these tips.

Once your school has invested in an LMS, it’s critical to get teachers in alignment with managing class pages. Use these tips to encourage teachers to create engaging class pages at your school.

You’ve developed a story that appeals to the wants and needs of your dream families. Now, how are prospects discovering that story? Use these tips to improve your school's communication touchpoints.

Ready to reevaluate your admissions communications? Use this document as a worksheet to audit and improve your existing admissions materials, one step at a time.

Meeting website accessibility standards is essential for private schools, and adhering to the following tips will help make your school’s website WCAG AA compliant.

The pressure to make the “right” choice when selecting a new enrollment management system for your school can seem daunting. Simplify the process by focusing on these key features.

There’s no shortage of people editing data in your school’s learning management and student information systems. Preserve data quality with these tips for creating LMS/SIS policies and procedures.

Crowdfunding is a powerful and effective mass-fundraising strategy to drive results. To ensure crowdfunding success for your school, curate a compelling campaign page using these helpful tips.

Every school business office knows that it’s a challenge to get enrollment contracts signed and returned in a timely manner. These tips can help make contract collection stress-free for your school.

Is your school website inadvertently working against you? Use this worksheet to make sure your school’s site is filled with do’s—and then make a plan to address the don’ts.

Athletes at all levels use athletic team notebooks and journals to promote learning and development. Learn more about the benefits of athletic team notebooks and journals with these tips.

Reunions present a rare opportunity for face-to-face engagement with top donor prospects. These five tips will help your school get the biggest fundraising impact from its reunion events.

Learn how to thrive in competitive K–12 education markets with these strategies for small school success.

Learn how to successfully implement a new cloud software system with the following five strategies from a webinar with The Girls Preparatory School.

Because charter schools are state funded, this can create a barrier to fundraising. The following tips will help your school raise more money by unlocking its full fundraising potential.

Teachers must assess in so many ways that it’s important to have a tool to streamline the process and maintain consistency. Let’s take a closer look at the benefits rubrics can provide.

The first page in the admissions section is the most important page of private school websites. Review these tips to ensure your school's admissions landing page stands out from the crowd.

Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.

Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.