How to Improve Your School Story At Every Step

You’ve worked hard to develop a story that differentiates your school from its competitors, authentically represents your community, and appeals to the wants and needs of your dream families. Now, how are prospects discovering that story?

This tip sheet will help you audit and improve the communication touchpoints your school’s dream families have with its story—often before they set foot on campus. From word-of-mouth marketing to traditional communications, online platforms, and in-person experiences, make sure you’re driving inquiries and applications at every step of the way.

Once your school’s story has intrigued prospective families, win them over with a first-class admissions experience. Learn how Blackbaud Enrollment Management SystemTM rolls out the red carpet.

About the Author

Emily Cretella

Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at

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