School Marketing Brainstorm: An End-of-Year Exercise to Think Big

When was the last time you gave yourself permission to think big, explore new possibilities, or brainstorm? So often, school marketers and communicators are required to constantly address present and pressing needs—so stepping away from the to-do list to simply dream becomes really difficult.

Well, consider this your permission to get creative. The end of the calendar year is the perfect time to step back and think deeply and broadly about the ways we’re communicating—and the goals we’re trying to achieve.

Download the document above to brainstorm some big goals for the new year and figure out how you can make those grand ideas come to fruition.

About the Author

Emily Cretella

Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at

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