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School Marketing Check-in: Measuring Your Storytelling Success

Emily Cretella

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It’s the end of the school year—the perfect time to review your communication wins and plan ahead for more marketing and storytelling opportunities. Use this checklist to evaluate your progress and plan for a year of content marketing success.

For more help getting things done before school is back in session, be sure to download our free eBook Summer Sprint: Tackling That School Marketing Project Before September. Already know what your summer marketing project is going to be? Great! Enter our Summer Marketing Sprint contest for the chance to win a free trip to our 2019 User Conference!

About the Author

Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com.
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Once your school has invested in an LMS, it’s critical to get teachers in alignment with managing class pages. Use these tips to encourage teachers to create engaging class pages at your school.

You’ve developed a story that appeals to the wants and needs of your dream families. Now, how are prospects discovering that story? Use these tips to improve your school's communication touchpoints.

Ready to reevaluate your admissions communications? Use this document as a worksheet to audit and improve your existing admissions materials, one step at a time.

Meeting website accessibility standards is essential for private schools, and adhering to the following tips will help make your school’s website WCAG AA compliant.

The pressure to make the “right” choice when selecting a new enrollment management system for your school can seem daunting. Simplify the process by focusing on these key features.

There’s no shortage of people editing data in your school’s learning management and student information systems. Preserve data quality with these tips for creating LMS/SIS policies and procedures.

Crowdfunding is a powerful and effective mass-fundraising strategy to drive results. To ensure crowdfunding success for your school, curate a compelling campaign page using these helpful tips.

Every school business office knows that it’s a challenge to get enrollment contracts signed and returned in a timely manner. These tips can help make contract collection stress-free for your school.

Is your school website inadvertently working against you? Use this worksheet to make sure your school’s site is filled with do’s—and then make a plan to address the don’ts.

Athletes at all levels use athletic team notebooks and journals to promote learning and development. Learn more about the benefits of athletic team notebooks and journals with these tips.

Reunions present a rare opportunity for face-to-face engagement with top donor prospects. These five tips will help your school get the biggest fundraising impact from its reunion events.

Learn how to thrive in competitive K–12 education markets with these strategies for small school success.

Learn how to successfully implement a new cloud software system with the following five strategies from a webinar with The Girls Preparatory School.

Because charter schools are state funded, this can create a barrier to fundraising. The following tips will help your school raise more money by unlocking its full fundraising potential.

Teachers must assess in so many ways that it’s important to have a tool to streamline the process and maintain consistency. Let’s take a closer look at the benefits rubrics can provide.

The first page in the admissions section is the most important page of private school websites. Review these tips to ensure your school's admissions landing page stands out from the crowd.

Most marketing and communications offices have a constant stream of incoming requests. So how do you balance the extras while maintaining the regular work? Check out these helpful tips.

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