Featured Resources
Check out a few of our favorite K–12 resources below or search by resource type or topic above to find the right content for you!
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Maximizing the Five Stages of Enrollment Marketing
Discover how to bolster enrollment marketing and achieve greater ROI and yield through the five-stage model in this free eBook.
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ReadBlackbaud K–12 School Site Earns Best Education Website Honors
Learn how The Shipley School won Best Education Website, and two other Blackbaud K–12 school websites were honored, in the 2019 WebAwards from the Web Marketing Association.
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What to Look for When Evaluating Admission Software Features
The pressure to make the “right” choice when selecting a new enrollment management system for your school can seem daunting. Simplify the process by focusing on these key features.
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How to Create an Outstanding School Crowdfunding Page
Crowdfunding is a powerful and effective mass-fundraising strategy to drive results. To ensure crowdfunding success for your school, curate a compelling campaign page using these helpful tips.
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Advanced Donor Relationship Building: Unique Strategies Your School Can Use to Cultivate and Steward Donors
Learn how relationship building is the key to development success for schools in this free eBook packed with 36 unique strategies your school can use.
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ReadWhat are the Catholic School Website Design Best Practices?
With admission numbers declining nationwide, Catholic school websites have to work harder to reel-in applicants. Review these best-practice tips before starting your school's next redesign.
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Five Tips to Receive Enrollment Contracts On Time
Every school business office knows that it’s a challenge to get enrollment contracts signed and returned in a timely manner. These tips can help make contract collection stress-free for your school.
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Read NowThe Word-of-Mouth School Marketing Toolkit
Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.
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A Beginner's Guide to Effective Rubric Assessments
Teachers must assess in so many ways that it’s important to have a tool to streamline the process and maintain consistency. Let’s take a closer look at the benefits rubrics can provide.
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Read NowWriting Our Games: Using Team Notebooks and Athletes' Journals
Learn how writing in athletic team notebooks, journals, or training logs helps Olympians and secondary school athletes alike take their performances to the next level.
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How to Create a Stand-Out Admissions Landing Page
The first page in the admissions section is the most important page of private school websites. Review these tips to ensure your school's admissions landing page stands out from the crowd.
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How to Create Effective Email Workflows for Future Students
Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.
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Read NowHow to Improve On-Time Tuition Payments
Learn how to boost operations by reducing the burden of late tuition payments by following the best practice guidelines below.
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Read NowHow to Create a Winning School Marketing Plan
Introducing the marketing plan for school marketers who don't have the time to plan.
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Individualizing Student Learning with Competency-Based Education
Explore competency-based education with Dr. Caroline Kill from The Barstow School.
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ReadTop Private School Website Design Trends for 2019
Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.
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ReadIntroducing The Cloud Solution for K–12 Schools
Learn why Blackbaud K–12 is changing the names of our education management, tuition, and financial aid solutions.
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Read NowHow to Hold a Successful Giving Day for Your School
Should your school run a stand-alone giving day or participate in #GivingTuesday? Get the answer to this question and many more in this complete giving day guide.
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How to Design the Best Private School Website
Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.
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57:41Watch VideoA Look Inside the Total Economic Impact Report for St. Paul’s Episcopal Day School
Watch this recorded webinar from Forrester Reseach to learn how St. Paul's Episcopal Day School realized a 26% increase in revenue and much more with Blackbaud K-12's school management solutions.
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Summer Sprint: Tackling That School Marketing Project Before September
Select, plan, and successfully complete a summer marketing project for your school.
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ReadThe Connected Admissions Office at Archbishop Moeller High School #Podcast
Learn about the efficiencies Archbishop Moeller High School gained by connecting its admissions office through Blackbaud K-12's enrollment management, tuition management, and accounting solutions
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ReadWhat If Hogwarts School Was Connected?
In celebration of Children's Book Week, Blackbaud K-12 is supporting Every Child a Reader. We're also reviewing how Hogwarts School could benefit from our school management solutions.
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Caution: Moving Content — How to Plan for Responsive Web Design
It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.
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ReadBlackbaud's Education Management Solutions Navigation is Getting a Usability Makeover
Learn how the product development team at Blackbaud K-12 is reworking navigation to improve usability and boost efficiency for users completing administrative tasks.
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It's All in Your Head: Why Heads of School are Critical to Marketing Success
In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.
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School Website Landscaping Checklist
Is your school's website getting overgrown and outdated. Check out these website landscaping tips to keep your site flourishing.
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Enhancing Student Learning and Grading with Rubrics
Rubrics are on the rise in K–12 education and this eBook explains why your school should be grading with rubrics, outlines how to implement these assessments, and provides resources for teachers.
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ReadThe Year of the School Website: Top Design Trends for 2018
Learn how the evolution of design styles, the growing impact of SEO, and the necessity for responsible design decisions will impact private school website design trends in 2018.
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ReadHas the Home Page Video Fire Been Extinguished?
The full-browser video has been a popular trend in private school website design, but this technique may now extinguish the admission pipeline. Learn why.
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Read6 Admissions-Boosting Website Calls-to-Action for Schools
Is your school's website properly converting Admissions traffic into inquiries? Learn how to fine-tune calls-to-action so that prospects take the next step.
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ReadAdmissions Scheduling Enhancements are Underway for EAP Schools
Schools participating in Blackbaud K-12's early adopter program for Admissions Scheduling are benefiting from a better admin experience. See what's coming soon for all onBoard full-edition schools.
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10 Questions You Need to Ask to Strengthen Your School’s Website Admissions Content
Yes, content is king, and the Admissions section rules private school websites. Learn how to attract and convince prospective families with these tips.
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ReadIs This the End of “Free” Facebook for Schools?
Facebook is currently testing a new format in select markets that removes “brand” posts from users’ news feeds. What will this mean for your school? Let's discuss, here.
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ReadBe a Hero with These 4 Interactive LMS Features
Learn about four key features in Blackbaud's learning management system (LMS) that will create stronger connections between students, teachers, and parents.
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ReadA Simple Strategy for Engaging Your School's Board in Fundraising
Learn how to build trust and engage the school's board of trustees in development efforts with these tips.
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Read NowWebsite Content Workbook: Improving the Six Most Important Pages of Your School’s Website
Ready to spark some website content magic? Let’s get started.
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ReadBack to School Features Not to Miss
Our Product Teams have been hard at work have been hard at work in the first half of the year developing new functionality in the “ON” Products based on feedback from YOU in the K-12 Community.
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ReadTips for Taking Classroom Discussions Online
An online discussion isn’t a replacement for an in-class conversation. Rather a well structured online discussion is a valuable extension of an in-class activity.
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1:35Watch VideoBlackbaud K-12 UC 2017 At-A-Glance
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ReadDon’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!
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Read3 Smart Summer Projects for School Marketers
By Emily Cretella
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ReadBlackbaud SKY UX is Here for K-12 Schools!
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ReadWhy You Should De-centralize Content at Your School
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ReadWhy No One Is Clicking Your School Website’s Calls-to-Action
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ReadAdmissions Teams Win with Online Committee Review
Learn how online Committee Review in Blackbaud Enrollment Management System helps K-12 admissions teams consolidate candidate feedback and reduce tedious admin tasks.
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ReadSummer Camp Follow-up: Cultivating Your Audience for Admission
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The Connected Student Enrollment Experience
The expectations of private school parents have never been higher. Create a strong first impression with a connected student enrollment experience by utilizing Blackbaud K–12's software solutions.
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2:03Watch VideoThe Parent Experience at a Blackbaud Connected School
What does it mean when you partner with Blackbaud to connect your whole school? See what parents at Brookwood School in Thomasville, Georgia have to say.
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ReadMaking the Most of Your 225th: Media Strategy for a School's Big Anniversary
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ReadInfographic: The Total Economic Impact of Blackbaud’s Cloud Solution for K-12 Schools
See how one school realized a 63% ROI in the first year, reaped over $485,000 in cost savings, and boosted revenue over $125,000 with Blackbaud's Cloud Solution for K-12 Schools.
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Read4 Ways to Use Formative Assessments in Your Classroom
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ReadIs Your School’s Marketing Driven by Data?
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ReadLeadership in the Small Independent School: A Conversation with Head of School Greg Bamford
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ReadHow Smart are Your School’s Enrollment Contracts?
After releasing an essential integration between our enrollment and tuition management systems, Blackbaud K-12 is at it again with new online admissions improvements for schools.
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Read3 Big Marketing Moves For Small Schools (With Even Smaller Budgets!)
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Read NowSKY Reporting in the “ON” Products: Your School’s Data at Your Fingertips
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ReadHow To Write an eBook Your Dream Family Will Love
By Emily Cretella
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ReadWhy Your School Needs a Content Strategy – and How to Implement It
By Dr. Jim Cianca
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ReadSchedule Maker 2.0 is Around the Corner! What Can You do to Prepare?
Schedule Maker 2.0 is currently in our Early Adopter Program phase and General Availability is planned for April.
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ReadUse Blackbaud Learning Management System to Tame the Handout Headache
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Small, Fast, and Warm-Blooded: Leadership in the Small Independent School
This free eBook is for heads of small schools that want to lead with the passion and focus of a small school.
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ReadThe Secret to an Awesome About Us Page? Make it About Them.
Your About Us page is the place readers click when your site has intrigued them enough to prompt them to learn more about you. For that reason, it needs to be perfect. It needs to reflect
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ReadEnrollment Management: It’s about more than filling seats! #PODCAST
In this episode of the Get Connected Podcast, we welcome Brendan Schneider, Director of Advancement at Sewickley Academy, to discuss the need for schools to embrace enrollment management.
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Read3 Reasons to Use Instagram Live at Your Private School
For boarding and private schools, Instagram has been a tremendous tool for connecting with students and parents as well as prospective families.
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ReadThe Major Mistake with Your School’s Online Story (& How To Fix It!)
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ReadThe Key Challenge Facing a Head of School Search Committee #PODCAST
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ReadHow to Develop a Tactical Fundraising Calendar for Your School
Learn how to plan a tactical calendar that shows when your school will employ each of its fundraising strategies for the year.
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Data-Driven Marketing Strategies: Using Data to Get Your School’s Message Heard
Stacy Jagodowski
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Read7 Ways to Increase Inquiries on Your School Website
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3:36Watch VideoAshley Hall faculty renews its focus on the students with help from Blackbaud solutions.
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ReadWhat Can You Learn from Your Website in 8 Seconds or Less? #PODCAST
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...
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ReadWhat’s the Makeup of the Perfect Private School Admission Team? #PODCAST
A couple of episodes back, we talked about the evolution of communications & marketing office in private schools. Today, we focus the lens on the admission office. Over the past 15 years, the...
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ReadTwo Private School Marketing Experts Get Tactical with Inbound Marketing #PODCAST
Have you heard? We recently publish a free e-book just for you, The Complete Guide to Inbound Marketing for Private Schools: A Step-by-Step Audit for Your Website. Written by Scott Allenby,...
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ReadWhat’s the Makeup of the Perfect Private School Marketing Team? #PODCAST
As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a...
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ReadNovember 25, 2019
Join us at Saint Ignatius College Prep on November 25, 2019 for an Advancement Office Roadshow featuring Blackbaud's Raiser's Edge NXT® product roadmap, informative sessions, and networking.
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1:33Watch VideoStreamlining Admissions Management at Berkeley Hall School
Learn how Blackbaud Enrollment Management System has streamlined the admissions processes at Berkeley Hall School.
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1:32Watch VideoEnrollment Management at Vistamar School
Learn how Blackbaud Enrollment Management System has transformed the admissions processes and applicant family experience at Vistamar School.
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ReadNovember 15, 2019
Join us at Guerin Catholic High School on November 15, 2019 for a K–12 Roadshow featuring Blackbaud K–12's product roadmap, informative sessions, and networking with your peers!
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ReadNovember 4, 2019
Join us at Belen Jesuit Preparatory School on November 4, 2019 for a K–12 Roadshow featuring Blackbaud K–12's product roadmap, informative sessions, and networking with your peers!
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Let's Get Started
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2:08Watch VideoIntroduction to Blackbaud Enrollment Management System
Learn about the enrollment management solution for K–12 private schools that saves time for admission officers and applicant families alike.
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Blackbaud Enrollment Management System
Make a strong first impression with Blackbaud Enrollment Management System the online enrollment management system that helps K-12 schools create relationships with candidate families.
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Core Functionality of Blackbaud’s Education Management Portfolio
At the heart of Blackbaud’s educational software is our school management platform, the central database that stores and distributes constituent information throughout our solutions.
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Education Management for Small Schools
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The Cloud Solution for K–12 Schools
Learn how to connect your whole school from admissions to fundraising.
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Six Tips for Successful Enrollment Contracts
Smooth sailing during contract season is a great start toward the efficiencies of a fully connected system. Follow these tips to ensure a smooth enrollment contract process at your school.
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ReadApplying Made Easy with the Standard Application Online (SAO) Integration
Learn how the integration between Blackbaud K-12's admissions software and the Enrollment Management Association's Standard Application Online (SAO) is simplifying private school admissions.
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ReadGet Ready for Admissions Scheduling — Release Dates Announced!
Learn when your school can begin using the time-saving Admissions Scheduling feature in Blackbaud Enrollment Management System.
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49:57Watch VideoEverything You Need to Know About Admissions Scheduling
Learn how the new Admissions Scheduling feature in onBoard simplifies the application process for parents and saves admission officers time.
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52:30Watch VideoBlackbaud "ON" for Small Schools: Get Big Results on a Small-School Budget
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5:56Watch VideoData Efficiencies and Reporting Insights
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24:13Watch VideoConnecting Your Admissions Office with Blackbaud Enrollment Management System
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Enrollment Contracts and Payment Plans
Enjoy the benefits of a complete enrollment management solution with Blackbaud Enrollment Management System™ and Blackbaud Tuition Management™.
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Straight from the Sanford School: 10 Tips for Upgrading to Blackbaud's education management solutions
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