Featured Resources
Check out a few of our favorite K–12 resources below or search by resource type or topic above to find the right content for you!
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The Realistic Four-Year Plan to Awesome Inbound Marketing for Schools
In today’s digital society, inbound marketing is critical to filling the admissions funnel. Short on time and resources to make it work? No problem. This free eBook delivers a path for success.
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ReadDigital Acceleration Means it’s time to Rethink Change in K–12 EdTech
Learn how COVID-19 has shifted parent expectations of educational technology in a new study that provides a blueprint for stabilizing enrollment retention.
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Rethink Change: Accelerating Education Technology Adoption in K–12 Private Schools
This exclusive Blackbaud K–12 report reveals how COVID-19 has changed private school parent expectations toward EdTech and modernized learning methodologies.
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ReadHow Can I Best Engage Young Students in Virtual Learning?
Learn how three early education and elementary school teachers at Metairie Park Country Day School are engaging students in virtual learning.
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ReadSix Steps to Avoid Post-Pandemic Attrition
Listen to K–12 private school attrition expert Jill Goodman discuss ways that schools can keep newly enrolled families engaged once the pandemic is over.
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ReadFour Blackbaud K–12 Schools Earn 2020 WebAwards Honors
Congratulations to Crossroads School, Graland, Regis Jesuit High School, and Episcopal High School for being honored in the prestigious 2020 WebAwards.
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ReadHow to Prepare Data for a New School Management System
Follow these critical steps when migrating data to a new school management system to ensure a smooth implementation, training, and years of usage.
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ReadPeer-to-Peer Fundraising Helps NYC Charter School of the Arts Students Learn Piano
Learn how New York City Charter School for the Arts used Blackbaud Peer-to-Peer Fundraising powered by JustGiving to make remote piano lessons possible.
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ReadHow Can Admissions Connect with Applicant Families Remotely?
Admissions officers know the importance of building relationships with applicant families. Learn how to establish connections when you can't meet face-to-face.
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ReadK–12 School Closings Disrupt Private School Application and Enrollment Trends
Learn how K–12 school closings due to COVID-19 and distance learning measures are having a surprising impact on private school enrollment for 2020-2021.
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ReadIs Your School Asking Big Questions?
See how the push to transform education with competencies was a common thread amongst K–12 thought leaders at Blackbaud's annual private school conference.
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ReadJessica Lahey Discusses the Keys to Resilient Kids Amidst Remote Learning
Read the recap of educational thought leader Jessica Lahey's talk on raising resilient kids amidst remote learning at UC20.
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ReadUC20 Ignite: How has Distance Learning Changed the Ed-Tech Landscape
In this UC20 session, our panel discussed the challenges of transitioning to remote learning, building community, and rethinking instruction this fall.
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ReadUC20 Ignite: How to Cultivate the Parent Experience
In this UC20 session, our panel offered advice on search and social media, parent engagement, school newsletters, and strategic communications.
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ReadUC20 Ignite: How to Create a Sustainable Tuition and Financial Aid Model?
In this UC20 session, our panel delivered actionable advice to help schools reconsider their options and lay the groundwork for financial sustainability.
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ReadTalithia Williams’ Keynote: Embrace Data for Social Good
Learn how Dr. Williams recommends teachers and administrators use the student-outcome data that's now available through the rise of digital classrooms.
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ReadUC20 Ignite: How to Market Your School and Sustain Enrollment Amidst COVID-19?
In this UC20 session, our panel talked word-of-mouth marketing, inbound marketing, communicating the school’s value prop, and distance learning storytelling.
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ReadThree Lessons from Travis Warren's UC20 Kick-Off
Take a look at the three lessons Travis Warren shared about the current moment for private K–12 schools and what the road ahead may hold.
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ReadLaunch Announcement: Competency-Based Education (CBE)
Learn how teachers can assess a student’s mastery of skills with the new competency-based education features in Blackbaud Learning Management System.
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ReadEd-Tech Considerations for Back-to-School
Listen to our panel of ed-tech leaders discuss the back-to-school considerations for hybrid and remote learning models.
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The Benefits of a Connected School Management System
Learn how Blackbaud's connected school management system streamlines data flow, boosts efficiency, simplifies the user experience, and improves cybersecurity.
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ReadCOVID-19 Resources
Access Blackbaud K–12 resources detailing how schools are planning online learning and communications during the coronavirus, including info on how our solutions can help.
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ReadPodcasting & Schools: A New Way to Tell Your Story
Podcasting can be a compelling way to share your school story, help you stand out from competitors, and offer families an alternative way to hear from you. But, how do you get started?
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How to Drive Enrollment through a Top-Flight Parent Experience
There are many key factors of the parent experience, however it all begins with admissions where first impressions are critical. Deliver a red-carpet parent experience with these tips.
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ReadThe State of Blackbaud K–12 in 2020 with Travis Warren
Listen to Travis Warren discuss the key initiatives for Blackbaud K–12 in 2020 on the Get Connected podcast.
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The Parent Perspective
Gain insight into what is important to parents as part of their experience at the schools their children attend with this free eBook from Chuck English.
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ReadWhat are the Top Private School Website Design Trends for 2020?
Get inspiration for your next redesign by seeing what the award-winning design team at Blackbaud K–12 is identifying as the top trends for 2020.
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ReadBlackbaud’s Education Management Portfolio is Now OneRoster Compliant
Learn how OneRoster compliance with Blackbaud's education management solutions provides K–12 schools with increased flexibility and data accuracy.
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2:37Watch VideoIntroduction to Blackbaud Student Information System
Learn how Blackbaud's SIS provides K–12 schools with dependable data and unparalleled administrator insight in this quick introduction video.
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Maximizing the Five Stages of Enrollment Marketing
Discover how to bolster enrollment marketing and achieve greater ROI and yield through the five-stage model in this free eBook.
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ReadBlackbaud K–12 School Site Earns Best Education Website Honors
Learn how The Shipley School won Best Education Website, and two other Blackbaud K–12 school websites were honored, in the 2019 WebAwards from the Web Marketing Association.
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2:41Watch VideoIntroduction to Blackbaud Learning Management System
Learn about Blackbaud Learning Management System, the forward-thinking LMS for K–12 private schools that supports all phases of the student experience.
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What to Look for When Evaluating Admission Software Features
The pressure to make the “right” choice when selecting a new enrollment management system for your school can seem daunting. Simplify the process by focusing on these key features.
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How to Create an Outstanding School Crowdfunding Page
Crowdfunding is a powerful and effective mass-fundraising strategy to drive results. To ensure crowdfunding success for your school, curate a compelling campaign page using these helpful tips.
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Advanced Donor Relationship Building: Unique Strategies Your School Can Use to Cultivate and Steward Donors
Learn how relationship building is the key to development success for schools in this free eBook packed with 36 unique strategies your school can use.
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ReadWhat are the Catholic School Website Design Best Practices?
With admission numbers declining nationwide, Catholic school websites have to work harder to reel-in applicants. Review these best-practice tips before starting your school's next redesign.
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Five Tips to Receive Enrollment Contracts On Time
Every school business office knows that it’s a challenge to get enrollment contracts signed and returned in a timely manner. These tips can help make contract collection stress-free for your school.
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2:08Watch VideoIntroduction to Blackbaud Enrollment Management System
Learn about the enrollment management solution for K–12 private schools that saves time for admission officers and applicant families alike.
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Read NowThe Word-of-Mouth School Marketing Toolkit
Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.
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A Beginner's Guide to Effective Rubric Assessments
Teachers must assess in so many ways that it’s important to have a tool to streamline the process and maintain consistency. Let’s take a closer look at the benefits rubrics can provide.
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Read NowWriting Our Games: Using Team Notebooks and Athletes' Journals
Learn how writing in athletic team notebooks, journals, or training logs helps Olympians and secondary school athletes alike take their performances to the next level.
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How to Create a Stand-Out Admissions Landing Page
The first page in the admissions section is the most important page of private school websites. Review these tips to ensure your school's admissions landing page stands out from the crowd.
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How to Create Effective Email Workflows for Future Students
Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.
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Read NowHow to Improve On-Time Tuition Payments
Learn how to boost operations by reducing the burden of late tuition payments by following the best practice guidelines below.
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Read NowHow to Create a Winning School Marketing Plan
Introducing the marketing plan for school marketers who don't have the time to plan.
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Individualizing Student Learning with Competency-Based Education
Explore competency-based education with Dr. Caroline Kill from The Barstow School.
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ReadTop Private School Website Design Trends for 2019
Get inspired for your school's next website redesign with these eye-catching trends for 2019 curated by Blackbaud K-12 designer Corwin Bermudez.
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ReadIntroducing The Cloud Solution for K–12 Schools
Learn why Blackbaud K–12 is changing the names of our education management, tuition, and financial aid solutions.
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Read NowHow to Hold a Successful Giving Day for Your School
Should your school run a stand-alone giving day or participate in #GivingTuesday? Get the answer to this question and many more in this complete giving day guide.
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How to Design the Best Private School Website
Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.
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Supercharged Millennial Fundraising: An Advanced Guide to Engaging Young Alumni in Development
In this eBook, you'll learn in-depth strategies to get millennials invested in your school's fundraising programs.
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57:41Watch VideoA Look Inside the Total Economic Impact Report for St. Paul’s Episcopal Day School
Watch this recorded webinar from Forrester Reseach to learn how St. Paul's Episcopal Day School realized a 26% increase in revenue and much more with Blackbaud K-12's school management solutions.
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Summer Sprint: Tackling That School Marketing Project Before September
Select, plan, and successfully complete a summer marketing project for your school.
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ReadThe Connected Admissions Office at Archbishop Moeller High School #Podcast
Learn about the efficiencies Archbishop Moeller High School gained by connecting its admissions office through Blackbaud K-12's enrollment management, tuition management, and accounting solutions
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ReadWhat If Hogwarts School Was Connected?
In celebration of Children's Book Week, Blackbaud K-12 is supporting Every Child a Reader. We're also reviewing how Hogwarts School could benefit from our school management solutions.
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Caution: Moving Content — How to Plan for Responsive Web Design
It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.
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ReadBlackbaud's Education Management Solutions Navigation is Getting a Usability Makeover
Learn how the product development team at Blackbaud K-12 is reworking navigation to improve usability and boost efficiency for users completing administrative tasks.
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It's All in Your Head: Why Heads of School are Critical to Marketing Success
In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.
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School Website Landscaping Checklist
Is your school's website getting overgrown and outdated. Check out these website landscaping tips to keep your site flourishing.
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Enhancing Student Learning and Grading with Rubrics
Rubrics are on the rise in K–12 education and this eBook explains why your school should be grading with rubrics, outlines how to implement these assessments, and provides resources for teachers.
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ReadThe Year of the School Website: Top Design Trends for 2018
Learn how the evolution of design styles, the growing impact of SEO, and the necessity for responsible design decisions will impact private school website design trends in 2018.
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ReadHas the Home Page Video Fire Been Extinguished?
The full-browser video has been a popular trend in private school website design, but this technique may now extinguish the admission pipeline. Learn why.
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Read6 Admissions-Boosting Website Calls-to-Action for Schools
Is your school's website properly converting Admissions traffic into inquiries? Learn how to fine-tune calls-to-action so that prospects take the next step.
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ReadAdmissions Scheduling Enhancements are Underway for EAP Schools
Schools participating in Blackbaud K-12's early adopter program for Admissions Scheduling are benefiting from a better admin experience. See what's coming soon for all onBoard full-edition schools.
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10 Questions You Need to Ask to Strengthen Your School’s Website Admissions Content
Yes, content is king, and the Admissions section rules private school websites. Learn how to attract and convince prospective families with these tips.
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ReadIs This the End of “Free” Facebook for Schools?
Facebook is currently testing a new format in select markets that removes “brand” posts from users’ news feeds. What will this mean for your school? Let's discuss, here.
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ReadBe a Hero with These 4 Interactive LMS Features
Learn about four key features in Blackbaud's learning management system (LMS) that will create stronger connections between students, teachers, and parents.
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ReadA Simple Strategy for Engaging Your School's Board in Fundraising
Learn how to build trust and engage the school's board of trustees in development efforts with these tips.
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Read NowWebsite Content Workbook: Improving the Six Most Important Pages of Your School’s Website
Ready to spark some website content magic? Let’s get started.
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ReadBack to School Features Not to Miss
Our Product Teams have been hard at work have been hard at work in the first half of the year developing new functionality in the “ON” Products based on feedback from YOU in the K-12 Community.
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ReadTips for Taking Classroom Discussions Online
An online discussion isn’t a replacement for an in-class conversation. Rather a well structured online discussion is a valuable extension of an in-class activity.
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1:35Watch VideoBlackbaud K-12 UC 2017 At-A-Glance
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ReadDon’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!
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Read3 Smart Summer Projects for School Marketers
By Emily Cretella
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ReadBlackbaud SKY UX is Here for K-12 Schools!
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ReadWhy You Should De-centralize Content at Your School
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ReadWhy No One Is Clicking Your School Website’s Calls-to-Action
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0:47Watch VideoIntegrated Enrollment and Tuition Contracts
Watch this short video (less than a minute!) to see how Blackbaud's integrated enrollment and tuition contracts eliminate "paperwork" and duplicate data entry.
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ReadHow are Schools Tracking Attendance During Distance Learning?
Attendance tracking is challenging for schools adopting synchronous, asynchronous, and blended distance learning methodologies. See how schools are adapting.
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ReadWhat are the Best Practices for Distance Learning Assessments?
Learn how three Blackbaud K–12 schools are approaching online assessments and grading during distance learning.
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ReadYour Path to a Connected School
Thriving K–12 private schools harness Blackbaud’s connected school management system to deliver an exceptional family experience and operate more efficiently.
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ReadHow are Schools Encouraging Social-Emotional Development During Distance Learning?
We asked the experts—our schools—how they're fostering social-emotional development during distance learning.
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ReadSummer Camp Follow-up: Cultivating Your Audience for Admission
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ReadIt’s Time to Prep for Admission Season: Here’s What You May Have Missed
Maximize the upcoming K–12 private school admission season by incorporating these Blackbaud Enrollment Management System enhancements into your processes.
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ReadMaking the Most of Your 225th: Media Strategy for a School's Big Anniversary
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ReadAdmissions Teams Win with Online Committee Review
Learn how online Committee Review in Blackbaud Enrollment Management System helps K-12 admissions teams consolidate candidate feedback and reduce tedious admin tasks.
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Read4 Ways to Use Formative Assessments in Your Classroom
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ReadIs Your School’s Marketing Driven by Data?
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ReadHow to Triumph with Online Committee Review
Follow these tips from Metairie Park Country Day School for successful adoption of Blackbaud's Online Committee Review functionality.
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ReadDistance Learning Enhancements Coming to Blackbaud’s LMS
Learn how we've pivoted on Blackbaud's LMS development to prioritize enhancements that aid distance learning.
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The Connected Student Enrollment Experience
The expectations of private school parents have never been higher. Create a strong first impression with a connected student enrollment experience by utilizing Blackbaud K–12's software solutions.
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ReadLeadership in the Small Independent School: A Conversation with Head of School Greg Bamford
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2:03Watch VideoThe Parent Experience at a Blackbaud Connected School
What does it mean when you partner with Blackbaud to connect your whole school? See what parents at Brookwood School in Thomasville, Georgia have to say.
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ReadInfographic: The Total Economic Impact of Blackbaud’s Cloud Solution for K-12 Schools
See how one school realized a 63% ROI in the first year, reaped over $485,000 in cost savings, and boosted revenue over $125,000 with Blackbaud's Cloud Solution for K-12 Schools.
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Read3 Big Marketing Moves For Small Schools (With Even Smaller Budgets!)
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ReadDistance Learning Lessons
Listen to Blackbaud K–12 Advisory Board members discuss how their schools and communities are adapting to distance learning.
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ReadHow To Write an eBook Your Dream Family Will Love
By Emily Cretella
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ReadHow Smart are Your School’s Enrollment Contracts?
After releasing an essential integration between our enrollment and tuition management systems, Blackbaud K-12 is at it again with new online admissions improvements for schools.
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ReadWhy Your School Needs a Content Strategy – and How to Implement It
By Dr. Jim Cianca
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ReadSchedule Maker 2.0 is Around the Corner! What Can You do to Prepare?
Schedule Maker 2.0 is currently in our Early Adopter Program phase and General Availability is planned for April.
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ReadUse Blackbaud Learning Management System to Tame the Handout Headache
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Read NowSKY Reporting in the “ON” Products: Your School’s Data at Your Fingertips
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Small, Fast, and Warm-Blooded: Leadership in the Small Independent School
This free eBook is for heads of small schools that want to lead with the passion and focus of a small school.
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ReadThe Secret to an Awesome About Us Page? Make it About Them.
Your About Us page is the place readers click when your site has intrigued them enough to prompt them to learn more about you. For that reason, it needs to be perfect. It needs to reflect
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ReadEnrollment Management: It’s about more than filling seats! #PODCAST
In this episode of the Get Connected Podcast, we welcome Brendan Schneider, Director of Advancement at Sewickley Academy, to discuss the need for schools to embrace enrollment management.
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Read3 Reasons to Use Instagram Live at Your Private School
For boarding and private schools, Instagram has been a tremendous tool for connecting with students and parents as well as prospective families.
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ReadThe Major Mistake with Your School’s Online Story (& How To Fix It!)
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ReadThe Key Challenge Facing a Head of School Search Committee #PODCAST
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ReadHow to Develop a Tactical Fundraising Calendar for Your School
Learn how to plan a tactical calendar that shows when your school will employ each of its fundraising strategies for the year.
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Data-Driven Marketing Strategies: Using Data to Get Your School’s Message Heard
Stacy Jagodowski
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Read7 Ways to Increase Inquiries on Your School Website
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3:36Watch VideoAshley Hall faculty renews its focus on the students with help from Blackbaud solutions.
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ReadWhat Can You Learn from Your Website in 8 Seconds or Less? #PODCAST
Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...
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ReadWhat’s the Makeup of the Perfect Private School Admission Team? #PODCAST
A couple of episodes back, we talked about the evolution of communications & marketing office in private schools. Today, we focus the lens on the admission office. Over the past 15 years, the...
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ReadTwo Private School Marketing Experts Get Tactical with Inbound Marketing #PODCAST
Have you heard? We recently publish a free e-book just for you, The Complete Guide to Inbound Marketing for Private Schools: A Step-by-Step Audit for Your Website. Written by Scott Allenby,...
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ReadWhat’s the Makeup of the Perfect Private School Marketing Team? #PODCAST
As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a...
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23:33Watch VideoStudent Checklists in Blackbaud Enrollment Management System
See how the new Student Checklists feature in Blackbaud's enrollment solution gives schools the ability to create to-do checklists for returning families.
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47:43Watch VideoGrading for Equity During Remote Learning
Watch Joe Feldman discuss the drawbacks of traditional grading practices and how a critical eye for equitable best practices is crucial during remote learning.
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39:49Watch VideoSurvey Optimization: Generating Data You Can Use
Discover the four essential elements of strong surveys, how to translate data into actionable steps, and the power of variety when formulating your strategy.
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27:14Watch VideoDevelopment is from Mars! Finance is from Venus!
Learn to foster collaboration between development and finance, a critical component of efficiency, donor stewardship, and successful school mission delivery.
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45:04Watch VideoThe Power of Finalsite and Blackbaud: From Data to Web Experience
Learn how schools are partnering with both Finalsite and Blackbaud for the connected, engaged digital campus experience.
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38:14Watch VideoHow to Engage Students with Great Online Teaching
Discover how to make online lessons engaging, maintain assessment integrity, and establish relationships with students you may not have met in person.
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32:00Watch VideoCampus Wellness: Practical Methods on How to Support CDC Guidelines this Fall
Learn ideas and practical methods that K–12 schools are exploring to minimize COVID-19 exposure in the new school year.
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19:59Watch VideoSchool Health Record Management: Reducing Liability, Increasing Compliance, and Improving Data Security
Learn how your school can mitigate risk, increase compliance, and protect student health data amidst COVID-19 by using a Student Health Record (SHR) solution.
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27:55Watch VideoSeamless Integrations and Accessing All of Your School's Data Points
Take an ecosystem journey with Calvert Hall College High School to explore how its various integrations have turned complicated processes into effortless tasks.
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26:39Watch VideoCan Continuous Enrollment Work for Your School?
Learn how the University School simplified its re-enrollment process for parents by no longer requiring them to re-commit every school year.
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29:38Watch VideoImplementing Online Committee Review at Your School
Learn how Metairie Park Country Day School utilized Blackbaud Enrollment Management System's online committee review functionality for paperless admissions.
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33:58Watch VideoWhat is Your School Website Saying?
Learn how the best practices for school website design and information architecture create great first impressions with admission prospects.
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27:03Watch VideoUsing Power BI for Enrollment and Budget Projections
Learn how to run budget projections by using the data stored in Blackbaud's education management portfolio and Microsoft's Power BI data visualization tools.
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18:58Watch VideoUsing Data to Drive Decision Making During Covid-19
Learn how Thayer Academy is using data to make decisions on grading, scheduling, in-person classroom capacities, and more in this new educational climate.
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35:04Watch VideoVirtual Classroom Tips for Early Childhood and Elementary School Students
Watch experienced teachers from Metairie Park Country Day School share strategies to engage early childhood and elementary school students in virtual lessons.
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46:03Watch VideoInstructional Continuity in the Time of Covid-19
Watch experienced ed-tech leaders discuss the necessary prerequisites and considerations to frame planning for the fall semester.
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48:47Watch VideoProtecting Student Data During COVID-19
Watch experienced ed-tech leaders discuss guidelines and best-practice considerations for ensuring the safety of your school's student information and networks.
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35:24Watch VideoOnline Assessment Best Practices
Watch Tammy Earle discuss how Rothesay Netherwood School adapted to the challenges of remote learning assessments and are applying the lessons learned.
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24:35Watch VideoHow to Get Families Talking with Virtual Recruitment Events
Create a memorable school virtual event that gets families talking about your school, including tech tips, the best platforms, and presentation characteristics.
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42:43Watch VideoBlackbaud Tuition and Financial Aid Management Shop Talk
Watch the product managers for Blackbaud Tuition Management and Blackbaud Financial Aid Management discuss updates in their UC20 shop talk.
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