Blackbaud Institute: Gen Z at the Table
Did you know one-third of Gen Z donors plan to increase their giving this year? And 57% of Gen Z donors say they’d appreciate receiving a physical thank-you letter in the mail? The research on Gen Z’s giving behavior in the Blackbaud Institute’s latest report, Gen Z at the Table, sheds light on the most effective ways to engage with the next generation of supporters—and it’s not always what you’d expect.